AMINE SONDALI Technical Product Leader

TECHNICAL PRODUCT LEADER & PRODUCT ARCHITECT

I turn complex business ideas into working product systems.

I’m Amine Sondali. For the past ten years, I have worked across software engineering, product building and product leadership—designing the rules, experiences and technology behind real-time platforms and multi-sided marketplaces.

View selected work ↓About me ↗
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01 — MY POSITION

My career has always lived between the product and the system behind it.

I began as a full-stack engineer, then progressively moved beyond implementation into user journeys, business logic, architecture and delivery decisions. At TickTickTrader, that foundation evolved into multi-product leadership across trader experience, real-time risk, account lifecycle and internal operations.

In 2025, I applied those lessons through two independent ventures—CueFields and FairTicks. RSRV now brings the same systems thinking into a cross-functional organization and an automotive marketplace that remains under active development.

02 — SELECTED WORK

The work explains the range.

FAIRTICKSINDEPENDENT FOUNDER · PRODUCT ARCHITECT · BUILDER

Designing a simulated trading platform from the ground up.

FairTicks began with a practical question: can a trading platform make risk, progression and payout eligibility understandable while trading is happening—not only after a rule has been broken?

I designed the product model and built the connected system behind it: account families, real-time market data, trade execution, P&L, risk evaluation, qualification, payments, KYC and administrative operations.

Read the FairTicks case study ↗
FAIRTICKS / SYSTEM OVERVIEWIN DEVELOPMENT
INPUTMarket dataTrades · 1m logic
→
COREExecutionOrders · Positions · P&L
→
CONTROLRisk engineLoss · Drawdown · Rules
5account families sharing configurable rules
3exposure sizes with clear value per tick
24/7real-time account and position monitoring
QPDConsistencyDiscipline ScorePayout eligibility
01

DUPONT REGISTRY / RSRV · ACTIVE DEVELOPMENT

Making a two-sided automotive marketplace explicit.

The product connects Private Clients and Dealer Partners through two paths: owners receive offers for listed vehicles; buyers publish wanted requests and receive dealer proposals.

One account, two profilesListings & wanted requestsProposals, offers & countersTimeboxed negotiations

My contribution End-to-end marketplace leadership across product model, journeys, states, business rules, functional architecture, requirements, acceptance criteria, prioritization and delivery alignment.

Explore the ongoing RSRV case study ↗
02

CUEFIELDS / CUE SPORTS TECHNOLOGY

Turning cue sports into a connected product ecosystem.

CueFields turns a real match into a continuous player journey through scoring, match and frame engines, rankings, league progression, subscriptions, analytics and connected product experiences.

Real-time scoringMatch & frame enginesRankings & leaguesSubscriptions & analytics

My contribution Product vision, functional architecture, UX, technical delivery, branding, go-to-market, QA, releases and reliability.

Read the CueFields case study ↗
03

TICKTICKTRADER / TRADING TECHNOLOGY

Moving a rules-intensive trading operation from manual control to automated systems.

As Technical Product Lead, I led multiple connected products across the trader lifecycle, risk operations, account management and internal tooling for a live trading business serving thousands of users.

Real-time rule enforcementDaily loss & trailing drawdownAutomated account onboardingTrader PortalAdmin & risk workspaces

Documented impact More than 90% reduction in manual risk operations, with account onboarding reduced from days to minutes.

Read the TickTickTrader case study ↗

03 — THE JOURNEY

From building features to designing complete product systems.

THE PRODUCT-MINDED ENGINEER

Software Engineering & Independent Product Building

I began as a full-stack engineer and progressively expanded beyond implementation into business needs, user journeys, product logic, architecture and end-to-end delivery.

THE MULTI-PRODUCT LEAD

Technical Product Lead · TickTickTrader

Building on that foundation, my scope expanded into functional leadership across the Trader Portal, account lifecycle, real-time risk and internal operations. The work reduced manual risk operations by more than 90% and moved onboarding from days to minutes.

THE INDEPENDENT FOUNDER & ARCHITECT

CueFields & FairTicks

Alongside my professional career, I conceived two products from first principles: a connected cue-sports SaaS and a simulated trading ecosystem. Both demonstrate ownership from product vision to architecture, delivery and operations.

THE MARKETPLACE LEAD

Technical Product Leader · Webloo × duPont REGISTRY

I lead the end-to-end product definition of RSRV across its marketplace model, journeys, rules, permissions, requirements and delivery alignment. The product remains under active development.

04 — HOW I WORK

Five questions I keep asking.

  1. 01

    What problem are we truly solving?

    Separate the underlying need from the first proposed solution.

  2. 02

    How does value move through the product?

    Identify the actors, incentives, decisions and operating constraints.

  3. 03

    Which rules must always remain true?

    Make states, transitions, permissions and edge cases explicit.

  4. 04

    What system can support those rules?

    Connect journeys to data, services, APIs and technical trade-offs.

  5. 05

    How will we know it is working?

    Define outcomes, instrumentation and the next learning loop.

05 — ABOUT

AS

Product thinking with technical depth.

I’m neither a Product Manager who stays outside technology nor an engineer who treats the roadmap as a list of specifications. My strength is understanding both sides deeply enough to make them one coherent product.

I can move from customer journeys, positioning and monetization to domain models, APIs, real-time processing and delivery trade-offs. CueFields and FairTicks demonstrate that founder-level range; RSRV shows how I apply it inside a cross-functional organization.

I use AI extensively across research, analysis, documentation and development. The speed is useful; the responsibility for decisions, coherence and quality remains mine.

Core roleTechnical Product Leader & Product Architect
DomainsFintech · Trading · Marketplaces · Real-time platforms
RangeStrategy · UX · Business rules · Architecture · Delivery
Read my full story ↗

06 — CONTACT

Working on a product with difficult rules or too many moving parts?

I’m open to international product leadership roles and selected advisory work where product, business and technology must move together.

Start a conversation ↗LinkedIn ↗